Hello everyone, Olivia here.
I wrote an Instagram post this morning about the importance of being visible within your brand and keeping the momentum going. Becks from The Helpful Hustle would back me up on this, she is always pushing and encouraging small businesses to show up in their brand.
If you haven't already come across Becks, she is great! I had a Business Power Hour session with her a few months ago and she went out of her way to offer a memorable and helpful service. I am excited that we will be working more with Becks. We will be offering a Zoom session to the makers involved in our upcoming market too!
Last Thursday I joined Catherine Erdly from Future Retail UK and Elizabeth Styles in their webinar - The Launch Lowdown. It is always interesting to hear what these two have to say! They are so passionate about business and empowering women to just go for it.
I first heard Catherine talking Top Drawer and she is a true inspiration. This was the quote that stuck with me the most, said by Catherine during this webinar -
PEOPLE BUY YOUR EXCITEMENT
Can you tell I'm excited by this quote? It has been on my mind all week and it is so so true!
- What YOU talk about, sells!
- Give content and give value.
- Be as visible as possible because people buy people!
I really hope this little rant will encourage you to make just a small change as to how you show up in your business. Whether it is changing your profile image to one of yourself (and not your brand logo), doing an 'About Me' post, or showing yourself in videos or live. Talking from experience - before lockdown I had never done an Instagram live, and then started 'Chats with Makers' every other day for 6 weeks! It can be very challenging and scary to begin with, but the more you do it, the more the worries wash away. If you want any help or reassurance, please get in touch.
I hope you have a lovely Thursday.
All the best,
Olivia